Royal Hostel Singapore
Located at the heart of Chinatown, Royal Hostel Singapore offers affordable and comfortable accommodation to travellers from around the world. To this end, the hostel seeks a contemporary approach to its brand identity, and Scorch adopted a sketched emblem of the "Queen of all fruits" - Mangosteen, to denote an affiliation of "royal", as well as to communicate a sense of fun and cultural heritage to the overall logo identity. scope: brand identity | brand execution | web design

Deemed "Queen of all fruits", the purple mangosteen is clearly an apparent fit for the adopted brand name of Royal Hostel, and the proposed emblem therefore.