ETP Group
ETP Group is an innovative retail solutions corporation with offices in over 14 countries, serviving leading retailers world-wide. In view of the changing industry landscape, there arises a need to modernize the look and feel of ETP in all aspects to be able to cater to the new generation of decision makers and users between the ages of 18 and 40, while maintain the solidness of a 25 year old organization. The refreshed look aims to portray ETP as an international, efficient and passionate organisation that deliver innovative and flexible solutions.

scope: brand identity | brand execution

The ETP's brand mark is a stylized triangle representing the organization's building blocks: People (pink), Products (blue) and Processes (purple).

It is composed to take shape of a ‘play’ button, portraying ETP as a catalyst that enables growth to retail industries.