straits bullion
Indonesia's first premium bullion institution, Straits Bullion partners with the world's most prestigious bullion brands to offer innovative bullion products and service excellence to the local high net worth individuals. Taking inspiration from the national symbol Garuda, a legendary mythical creature of power and status, Scorch established a memorable and distinctive identity that encapsulates this essence to position Straits Bullion at the forefront of the country's financial scene.

scope: brand identity | brand execution | web design

The mythical Garuda eagle underpins the overall conceptualisation process - an Indonesian symbol of power and status.

A circular logo mark was created to establish a design correlation with the rounded gold coin that nevertheless echoes the trading entity of Straits Bullion.